Omnisend

Multi-Channel Marketing Automation for E-commerce

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Overview

Omnisend is a leading multi-channel marketing automation platform built for e-commerce brands looking to drive customer engagement and increase revenue.

With seamless email, SMS, and push notification automation, Omnisend helps businesses reach their customers at the right moment with personalized campaigns.

Key Features

 - Automation & Workflows: Pre-built workflows for cart abandonment, welcome sequences, product recommendations, and transactional emails.

- Segmentation: AI-driven customer segmentation based on purchase behavior, browsing history, and predictive analytics.

- Email Editor: Drag-and-drop email builder with customizable product content blocks and automated recommendations.

- Templates: A vast collection of professionally designed, fully customizable email and SMS templates.

- Deliverability: Advanced email validation, domain authentication (SPF, DKIM), and dedicated IP options to optimize inbox placement.

- CRM & Integrations: Direct integrations with Shopify, WooCommerce, BigCommerce, Magento, and other leading e-commerce platforms.

- Other Channels: Supports email, SMS, push notifications, Facebook & Google Ads retargeting, and WhatsApp messaging.  

Pricing

 - Free Plan: Includes up to 500 emails per month and basic automation features.

- Starting Price: Paid plans begin at $16/month for up to 500 contacts, offering enhanced segmentation and automation.

- Notable Plan Differences: Higher-tier plans unlock unlimited email sends, SMS campaigns, advanced reporting, and audience sync for paid ads.

- Pay-As-You-Go Pricing: Available for SMS marketing, allowing businesses to purchase credits based on usage.   

Pros

 - Designed specifically for e-commerce businesses, offering deep store integrations.

- Supports multi-channel marketing with email, SMS, push notifications, and paid ad retargeting.

- Easy-to-use automation workflows with pre-built e-commerce sequences.

- Competitive pricing compared to high-end competitors like Klaviyo.  

Cons

 - SMS and push notification features require additional costs on lower-tier plans.

- Limited flexibility for non-e-commerce businesses that need traditional email marketing tools.

- Some users may find advanced automation workflows challenging to set up initially.  

Who is it best for?

 - E-commerce businesses that need an all-in-one solution for email, SMS, and push notifications.

- Shopify, WooCommerce, and BigCommerce merchants who want to automate their marketing campaigns.

- Brands looking to boost conversions with multi-channel customer engagement.  

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