MailerLite

Affordable & Beginner-Friendly Email Marketing

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Overview

MailerLite is an intuitive, budget-friendly email marketing platform designed for small businesses, bloggers, and content creators who need an easy way to build and manage email campaigns.

Unlike Mailchimp, which can feel cluttered, or ActiveCampaign, which caters to advanced users, MailerLite provides a clean, user-friendly experience with strong automation tools at a lower price.

Users benefit from a drag-and-drop email builder, automation workflows, and a generous free plan, making it one of the best entry-level email marketing solutions.

Key Features

Automation & Workflows: Visual automation builder for setting up subscriber onboarding, drip sequences, and behavior-based email triggers.

Segmentation: Rule-based audience segmentation for personalized email campaigns.

Email Editor: Drag-and-drop email builder with HTML customization options.

Templates: Dozens of mobile-optimized, customizable email templates.

Deliverability: High inbox placement with DKIM/SPF authentication and dedicated IP options.

CRM & Integrations: Connects with WordPress, Shopify, WooCommerce, Zapier, Stripe, and more.

Other Channels: Includes a landing page builder, forms, pop-ups, and basic website-building tools.

Pricing

Free Plan Available? Yes – Supports up to 1,000 subscribers and 12,000 emails per month.

Starting Price: Paid plans start at $9/month for 1,000 subscribers with unlimited emails.

Notable Plan Differences: Paid plans unlock automation, advanced segmentation, and priority support.

Pay-As-You-Go Pricing? No – Subscription-based pricing only.

Pros

Generous Free Plan: 1,000 subscribers and 12,000 emails/month for free.

User-Friendly Interface: Minimalist dashboard with an easy drag-and-drop editor.

Strong Automation Features: Includes workflows for subscriber engagement and lead nurturing.

Affordable Pricing: Cheaper than Mailchimp, with better automation tools for the price.

Cons

Limited E-commerce Features: Not as robust as Klaviyo for Shopify users.

Basic Analytics & Reporting: Lacks predictive AI insights found in higher-end platforms.

No Built-In CRM: Requires integrations for advanced CRM functionality.

Who is it best for?

- Bloggers & Content Creators: Great for personal brands and newsletter-based businesses.

- Small Businesses & Startups: Perfect for companies needing low-cost email automation.

- Freelancers & Nonprofits: Easy-to-use and affordable for organizations with small email lists.

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