Drip

Advanced Email & SMS Marketing for E-Commerce Brands

Emoji icon 3030.svg

Overview

Drip is an advanced email and SMS marketing platform built specifically for e-commerce brands and online retailers looking to maximize customer engagement and revenue.



Unlike Mailchimp and AWeber, Drip offers deep e-commerce integrations, behavior-based automation, and advanced segmentation tailored for Shopify, WooCommerce, and BigCommerce stores.

Key Features

 

Automation & Workflows: AI-driven automation builder with pre-built e-commerce workflows, including abandoned cart recovery, post-purchase follow-ups, and personalized product recommendations.

- Segmentation: Advanced customer segmentation based on real-time shopping behavior, order history, and predictive analytics.

- Email Editor: Drag-and-drop email builder with dynamic product recommendations and customizable templates.

- Templates: E-commerce-optimized email templates for promotions, transactional emails, and lifecycle campaigns.

- Deliverability: High inbox placement rates with email verification, domain authentication (SPF, DKIM), and automated list cleaning.

- CRM & Integrations: Deep integration with Shopify, WooCommerce, BigCommerce, Magento, and 100+ third-party apps.

- Other Channels: Supports multi-channel marketing, including email, SMS, social media ads, and web push notifications. 

Pricing

 - Free Plan: No free plan, but a 14-day free trial is available.

- Starting Price: Paid plans start at $39/month for up to 2,500 contacts, including email automation and SMS marketing.

- Notable Plan Differences: Higher-tier plans include advanced reporting, predictive analytics, and deeper customer segmentation.

- Pay-As-You-Go Pricing: Not available—Drip follows a subscription-based pricing model.   

Pros

 - Designed specifically for e-commerce brands with deep integrations and revenue-focused automation.

- AI-powered segmentation and predictive analytics for hyper-personalized marketing.

- Multi-channel marketing, including email, SMS, and social media retargeting.

- Strong deliverability with automated list hygiene and verification tools.  

Cons

 - No free plan, making it less accessible for smaller businesses on tight budgets.

- Higher learning curve compared to simpler platforms like AWeber or Mailchimp.

- More expensive than alternatives like Moosend or Brevo for non-e-commerce businesses.  

Who is it best for?

 - E-commerce brands and online retailers looking to maximize sales through email and SMS marketing.

- Shopify, WooCommerce, and BigCommerce users who need deep integration with their online stores.

- Businesses that require AI-driven segmentation and predictive analytics for customer targeting.  

Send Smarter Emails

Built on Unicorn Platform
Not set