Simple & Reliable Email Marketing for Small Businesses
Constant Contact is a beginner-friendly email marketing platform tailored for small businesses and nonprofits that need a straightforward tool for engaging customers and managing campaigns.
Unlike advanced marketing suites like ActiveCampaign or Klaviyo, Constant Contact focuses on simplicity, high deliverability, and strong customer support to help businesses create effective email campaigns with ease.
- Automation & Workflows: Basic email automation, including welcome series, birthday emails, and drip campaigns—suitable for small businesses with simple automation needs.
- Segmentation: Contact list segmentation based on customer behavior, demographics, and engagement levels, but lacks predictive AI-driven segmentation.
- Email Editor: An easy-to-use drag-and-drop email builder with customizable templates and built-in brand customization tools.
- Templates: Hundreds of professionally designed, mobile-responsive email templates for different industries.
- Deliverability: High inbox placement with spam compliance tools, automated list cleaning, and dedicated IP options to improve deliverability rates.
- CRM & Integrations: Connects with Shopify, WordPress, QuickBooks, Salesforce, social media platforms, and event management tools.
- Other Channels: Offers email marketing, event management, social media posting, SMS marketing, and basic e-commerce tools.
- Free Plan: No free plan, but a 14-day free trial is available with full feature access.
- Starting Price: Plans start at $12/month for up to 500 contacts with basic email features.
- Notable Plan Differences: Higher-tier plans provide automation, advanced reporting, surveys, and event marketing features.
- Pay-As-You-Go Pricing: Not available; only subscription-based pricing with scaling costs based on contact lists.
- Extremely user-friendly with a simple setup, making it ideal for beginners.
- High deliverability rates, ensuring emails reach inboxes rather than spam folders.
- Includes event management and social media marketing features, unlike many competitors.
- Strong customer support with live chat, phone, and onboarding assistance.
- Lacks advanced automation and AI-driven segmentation compared to competitors like ActiveCampaign and Klaviyo.
- No free plan, which makes it less accessible for budget-conscious users.
- Pricing increases quickly as contact lists grow, making it less competitive for scaling businesses.
- Small businesses and nonprofits needing a simple, easy-to-use email marketing platform with reliable customer support.
- Entrepreneurs looking for a straightforward email solution without complex automation.
- Organizations that require additional marketing tools like event management and social media posting.
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