Best Email Marketing Platforms

The best email marketing platform depends on your specific needs, budget, and business type. Some of the top-rated platforms include:

• ConvertKit – Best for bloggers and creators with simple automation needs.
• Mailchimp – A beginner-friendly option with a free plan and built-in templates.
• ActiveCampaign – Best for advanced automation and CRM integration.
• Brevo (formerly Sendinblue) – A cost-effective choice with SMS marketing and transactional email capabilities.
• Klaviyo – Ideal for eCommerce businesses, with deep Shopify and WooCommerce integrations.
• MailerLite – A budget-friendly option with intuitive design tools.

When choosing the best email marketing platform, consider factors like automation features, ease of use, deliverability rates, pricing, and customer support. If you need advanced segmentation and AI-driven personalization, ActiveCampaign or Klaviyo may be the best fit. If you’re looking for a free plan with basic features, Mailchimp or MailerLite are solid choices.

Mailchimp is one of the most well-known email marketing platforms, but it has several limitations, including pricing increases, restricted automation on lower plans, and weaker customer support. Many businesses look for better alternatives that offer more features at a lower cost.

• Brevo (formerly Sendinblue) is a strong alternative for budget-conscious businesses. It offers a free plan with up to 300 daily emails, SMS marketing, and automation tools. Unlike Mailchimp, it does not charge based on subscriber count but rather on email volume, making it more cost-effective for growing lists.
• MailerLite is another affordable option, especially for small businesses and solopreneurs. It has better automation features, an intuitive design, and a free plan for up to 1,000 subscribers. MailerLite is often chosen over Mailchimp due to its lower pricing and ease of use.
• ConvertKit is best suited for content creators and bloggers. It provides powerful segmentation, automation, and digital product sales features that outperform Mailchimp in terms of audience engagement and monetization.
• ActiveCampaign is the top choice for businesses needing advanced automation and CRM integration. It offers AI-driven personalization, better segmentation, and superior automation capabilities compared to Mailchimp.
• Klaviyo is ideal for eCommerce businesses, especially those using Shopify or WooCommerce. It provides in-depth revenue tracking, automation, and strong integration with online stores, making it a better choice than Mailchimp for sales-driven email marketing.
• Moosend is one of the cheapest alternatives available, offering automation and segmentation at a lower cost than Mailchimp. It’s a great option for businesses that want an affordable email marketing solution without sacrificing essential features.

Mailchimp’s biggest downsides include expensive pricing as subscriber lists grow, limited automation on lower-tier plans, restricted customer support for free users, and strict compliance rules that can lead to account suspensions.

If you need a free plan with more features, Brevo or MailerLite are strong options. For automation and advanced segmentation, ActiveCampaign is a better choice. If you run an eCommerce business, Klaviyo is the best alternative. ConvertKit is perfect for creators and bloggers, while Moosend provides a low-cost option for businesses looking for budget-friendly automation.

Yes, email marketing remains one of the most effective digital marketing strategies in 2025. Despite the rise of social media, SMS marketing, and AI-driven advertising, email continues to be a direct, high-ROI channel for businesses of all sizes.

Why Email Marketing Is Still Worth It

1. High Return on Investment
   Email marketing delivers an average ROI of $36 for every $1 spent, making it one of the most cost-effective marketing strategies available.
    
2. Direct and Personalized Communication
   Unlike social media, where algorithms control visibility, emails go straight to a subscriber’s inbox. This allows businesses to build relationships, personalize content, and nurture leads effectively.
    
3. Automation and Scalability
   With advanced automation tools, businesses can send personalized, behavior-triggered emails without manual effort. Automated sequences improve customer engagement, sales conversions, and retention.
    
4. Owned Audience
   Unlike followers on social platforms, an email list is an asset you own. There’s no risk of losing access due to platform changes, making it a more reliable long-term strategy.
    
5. Higher Conversion Rates
   Studies show that email marketing consistently outperforms other digital marketing channels in customer acquisition and retention. Segmented and targeted campaigns yield higher open rates, engagement, and sales.
    
6. Multi-Purpose Functionality
   Email marketing can support multiple business goals, including lead generation, sales, customer retention, content distribution, and brand awareness. It’s also an effective tool for promoting digital products, services, and eCommerce stores.
    

Is Email Marketing Right for You?

If you're looking for a cost-effective way to engage your audience, increase brand awareness, and drive sales, email marketing is absolutely worth it. The key is to use the right platform, automation, and segmentation to maximize results.

Yes, Mailchimp still offers a free plan, but it has become more restrictive over time. As of 2025, the Mailchimp Free Plan includes:

• Up to 500 subscribers
• Up to 1,000 email sends per month
• Basic email templates
• Simple automation (single-step journeys only)
• Limited reporting and analytics
• No A/B testing
• No customer support (self-service only)

What’s Changed in Mailchimp’s Free Plan?

Mailchimp used to offer a more generous free plan, but it has reduced the subscriber limit and added more feature restrictions. Previously, users could have up to 2,000 subscribers, but this has been lowered to 500. Additionally, automation tools are now limited, and features like A/B testing are only available on paid plans.

Who Should Use Mailchimp’s Free Plan?

Mailchimp's free plan is still useful for:

• Beginners testing email marketing
• Small businesses with a tiny subscriber list
• Basic newsletter campaigns

However, if you need automation, segmentation, or more flexibility, Mailchimp’s free plan may not be enough.

Better Free Alternatives to Mailchimp

If you're looking for a more generous free plan, consider these alternatives:

• Brevo (formerly Sendinblue): Free plan with unlimited contacts and 300 daily emails
• MailerLite: Free plan for up to 1,000 subscribers and 12,000 emails/month
• ConvertKit: Free plan for up to 1,000 subscribers, with basic automation
• Moosend: 30-day free trial, then cheaper pricing than Mailchimp

If you outgrow Mailchimp’s free plan, it might be worth switching to a more affordable or feature-rich email marketing platform.

The most popular email marketing platform depends on factors like user base, features, and industry focus. As of 2025, the top email marketing platforms include:

1. Mailchimp – Most Well-Known & Beginner-Friendly

Mailchimp is one of the most widely used email marketing platforms, especially among small businesses and beginners. It offers an easy-to-use interface, a free plan, and basic automation. However, its pricing increases as you grow, and automation is limited compared to competitors.

2. ActiveCampaign – Best for Advanced Automation

ActiveCampaign is highly popular among businesses that need AI-powered automation, segmentation, and CRM integration. It’s ideal for companies that want deep personalization and behavior-based email triggers.

3. ConvertKit – Most Popular for Content Creators & Bloggers

ConvertKit is the go-to platform for bloggers, content creators, and digital entrepreneurs. It offers a clean interface, automation, and tools for selling digital products, making it a favorite in the creator economy.

4. Klaviyo – Best for eCommerce Businesses

Klaviyo is widely used by Shopify, WooCommerce, and BigCommerce store owners. It provides advanced revenue tracking, automation, and deep integrations with online stores, making it the most popular choice for eCommerce brands.

5. Brevo (formerly Sendinblue) – Best Budget-Friendly Option

Brevo is growing in popularity due to its affordable pricing, SMS marketing, and unlimited contacts on all plans. It’s a strong alternative for businesses that want marketing automation without high costs.

6. MailerLite – Best for Small Businesses

MailerLite has become increasingly popular for small businesses and solopreneurs who want a simple, affordable email marketing tool. It offers automation, landing pages, and a generous free plan with up to 1,000 subscribers.

Which Email Platform Is the Most Popular for You?

• If you’re a beginner → Mailchimp or MailerLite
• If you need advanced automation → ActiveCampaign
• If you’re a blogger or creator → ConvertKit
• If you run an eCommerce store → Klaviyo
• If you want an affordable alternative → Brevo

Each platform has strengths depending on your business needs. 

If you're looking for an affordable email marketing platform, several options offer low-cost plans or generous free tiers. Here are some of the cheapest email marketing services in 2025:

1. Brevo (formerly Sendinblue) – Best Free & Pay-As-You-Go Option

• Free Plan: Yes, with 300 emails per day (unlimited contacts).
• Paid Plan: Starts at $25/month for 20,000 emails per month (pricing based on email volume, not subscribers).
• Why it’s cheap: You only pay for the emails you send, making it cost-effective for growing lists.

2. MailerLite – Cheapest Plan for Small Businesses

• Free Plan: Yes, up to 1,000 subscribers and 12,000 emails/month.
• Paid Plan: Starts at $10/month for 500 subscribers.
• Why it’s cheap: Offers automation, landing pages, and great value for small businesses at a lower cost than Mailchimp.

3. Moosend – Most Affordable for Paid Plans

• Free Plan: No (offers a 30-day free trial).
• Paid Plan: Starts at $9/month for 500 subscribers (unlimited emails).
• Why it’s cheap: Lower pricing than most competitors with automation and segmentation included.

4. ConvertKit – Best Free Plan for Creators

• Free Plan: Yes, up to 1,000 subscribers (basic features).
• Paid Plan: Starts at $9/month for 300 subscribers.
• Why it’s cheap: Designed for content creators with built-in tools for selling digital products and memberships.

5. Mailchimp – Popular but Pricey for Growing Lists

• Free Plan: Yes, up to 500 subscribers and 1,000 emails/month.
• Paid Plan: Starts at $13/month for 500 subscribers.
• Why it’s cheap (initially): Free plan is good for testing, but it gets expensive quickly as your list grows.

Which Cheap Email Marketing Service Should You Choose?

• If you want the best free plan → Brevo, MailerLite, or ConvertKit.
• If you need automation on a budget → Moosend or ActiveCampaign.
• If you want to pay based on emails sent, not subscribers → Brevo.
• If you’re a blogger or content creator → ConvertKit.

Mailchimp used to be the go-to free platform, but its pricing structure has become restrictive. Platforms like Brevo, MailerLite, and Moosend now offer better value for money.

Mailchimp and MailerLite are both popular email marketing platforms, but MailerLite is often considered the better choice for small businesses, solopreneurs, and budget-conscious users. While Mailchimp has a larger brand presence, MailerLite offers better pricing, automation, and ease of use for many users.

Key Differences Between Mailchimp and MailerLite

1. Pricing – MailerLite Is More Affordable

• Mailchimp’s free plan only allows 500 subscribers and 1,000 emails/month before requiring a paid upgrade. The cheapest plan starts at $13/month for 500 subscribers, and costs increase significantly as your list grows.
• MailerLite’s free plan includes 1,000 subscribers and 12,000 emails/month, making it a much better free option. The cheapest plan starts at $10/month for 500 subscribers and remains more affordable than Mailchimp at higher subscriber levels.

2. Automation – MailerLite Offers More at a Lower Cost

• Mailchimp limits automation on its free plan and offers only basic single-step automations. Advanced automation requires higher-tier plans.
• MailerLite includes automation even on its free plan, allowing for multi-step workflows like drip campaigns, behavior-based triggers, and segmentation.

3. Ease of Use – MailerLite Has a Simpler Interface

• Mailchimp’s interface is modern but cluttered, and some users find it overwhelming.
• MailerLite is designed for simplicity, with a clean, intuitive drag-and-drop editor that’s beginner-friendly.

4. Deliverability – MailerLite Has Better Email Deliverability

• Mailchimp’s deliverability rate is around 80-85%, and it has been criticized for strict compliance rules that sometimes lead to account suspensions.
• MailerLite’s deliverability rate is often higher (85-90%), meaning more of your emails reach subscribers' inboxes.

5. Customer Support – MailerLite Offers Better Support at Lower Tiers

• Mailchimp’s free plan has no direct support (only a knowledge base). Paid plans get email and chat support, but response times can be slow.
• MailerLite offers 24/7 email support even on paid plans, with better customer service overall.

Which One Should You Choose?

• Choose MailerLite if you want a cheaper, more user-friendly, and automation-rich platform. It’s better for small businesses, bloggers, and creators looking for cost-effective email marketing.
• Choose Mailchimp if you need a well-known brand with more integrations, but expect higher costs and limitations on lower-tier plans.

If you’re looking for an affordable, automation-friendly, and easy-to-use alternative, MailerLite is the better choice in most cases.

Yes, several email marketing platforms offer free plans with no upfront costs. These free plans typically come with some limitations, but they are great for small businesses, bloggers, and startups who want to get started with email marketing without paying.

Best Free Email Marketing Platforms in 2025

1. Brevo (formerly Sendinblue) – Best for Unlimited Contacts

• Free Plan: Yes, up to 300 emails per day (unlimited subscribers).
• Best For: Businesses that want to grow their list without paying based on subscriber count.
• Limitations: Daily sending limit, fewer automation options.

2. MailerLite – Best for Small Businesses & Automation

• Free Plan: Yes, up to 1,000 subscribers and 12,000 emails/month.
• Best For: Small businesses, solopreneurs, and beginners looking for automation and landing pages.
• Limitations: No A/B testing or premium templates on the free plan.

3. ConvertKit – Best for Creators & Bloggers

• Free Plan: Yes, up to 1,000 subscribers with basic email marketing features.
• Best For: Bloggers, content creators, and digital product sellers.
• Limitations: No automation or advanced segmentation on the free plan.

4. Moosend – Best Free Trial for Paid Features

• Free Plan: No, but offers a 30-day free trial with unlimited emails.
• Best For: Users who want to test premium automation features before committing.
• Limitations: No forever-free plan, pricing starts at $9/month after trial.

5. Mailchimp – Best for Beginners (But Limited Free Plan)

• Free Plan: Yes, up to 500 subscribers and 1,000 emails/month.
• Best For: Beginners who want a basic email platform with easy-to-use templates.
• Limitations: Limited automation, no customer support, and strict compliance rules.

Which Free Email Marketing Platform Is Best?

• If you want unlimited contacts → Brevo
• If you need the most generous free plan → MailerLite
• If you’re a blogger or creator → ConvertKit
• If you want automation for free → MailerLite or Brevo
• If you just need a simple beginner tool → Mailchimp

Most free plans work well for starting out, but they come with limits on emails, automation, and support. If you need scalability and advanced features, upgrading to a paid plan may be necessary as your list grows.

The most dominant email marketing provider depends on market share, user base, and industry preferences. As of 2025, the top email marketing platforms by market dominance include:

1. Mailchimp – The Most Recognized Name in Email Marketing

Mailchimp is one of the most widely used email marketing platforms globally. It became dominant due to its user-friendly interface, free plan, and extensive integrations. However, its dominance has been challenged by competitors offering better pricing and advanced automation.

2. ActiveCampaign – Leading in Automation & CRM

ActiveCampaign is a major player in the automation-heavy email marketing space. Businesses that need AI-powered automation, segmentation, and CRM integration often choose ActiveCampaign over Mailchimp.

3. Klaviyo – The Market Leader for eCommerce Email Marketing

Klaviyo dominates the eCommerce sector, especially for Shopify and WooCommerce stores. It is the preferred choice for brands focused on personalized, revenue-driven email marketing.

4. Brevo (formerly Sendinblue) – Fastest-Growing Affordable Alternative

Brevo is gaining market share due to its cost-effective pricing model that charges based on email volume rather than subscriber count. It has become a top choice for small businesses and startups.

5. HubSpot – Dominant in Enterprise Email & Marketing Automation

HubSpot is a leader in the enterprise and B2B sector, offering email marketing as part of its all-in-one CRM and marketing automation suite.

Which Email Provider Truly Dominates?

• Mailchimp has historically been the biggest name in email marketing but is losing ground due to pricing increases.
• Klaviyo leads in eCommerce, especially among Shopify users.
• ActiveCampaign dominates the advanced automation space.
• Brevo and MailerLite are rising competitors offering cheaper, feature-rich alternatives.

If you're choosing an email provider, dominance shouldn't be the only factor—the best platform depends on your specific needs. Want a side-by-side comparison? Check out our [email marketing platform directory] for a full breakdown of features, pricing, and market positioning.

Mailchimp has long been one of the most well-known email marketing platforms, but whether it's truly the "best" depends on your needs. It gained popularity due to its user-friendly interface, free plan, and extensive integrations, making it a go-to choice for small businesses and beginners.

Reasons Mailchimp Is Considered One of the Best

1. Beginner-Friendly Interface
   Mailchimp is designed with ease of use in mind. The drag-and-drop email builder, pre-designed templates, and simple automation tools make it accessible for beginners who don’t have experience with email marketing.
    
2. Free Plan for Small Lists
   Mailchimp offers a free plan for up to 500 subscribers and 1,000 emails per month. This makes it a good starting point for small businesses or personal projects testing out email marketing.
    
3. Large Integration Ecosystem
   Mailchimp integrates with hundreds of platforms, including Shopify, WordPress, Salesforce, and social media tools. This flexibility makes it easier to connect email marketing with your existing tech stack.
    
4. All-in-One Marketing Features
   Beyond email marketing, Mailchimp also offers landing pages, social media scheduling, and CRM tools, making it an all-in-one marketing solution for small businesses.
    
5. Strong Brand Recognition
   Mailchimp has built a trusted reputation over the years, making it a safe and familiar choice for many businesses just starting with email marketing.
    

Why Mailchimp Might NOT Be the Best for Everyone

• Expensive as You Grow – While the free plan is appealing, Mailchimp’s paid plans are costly compared to alternatives like MailerLite, Brevo, or Moosend.
• Limited Automation on Lower Plans – Basic automation is available, but advanced workflows and segmentation require higher-tier plans.
• Stricter Compliance Policies – Many users report sudden account suspensions due to Mailchimp’s strict anti-spam and compliance rules.
• No Customer Support on the Free Plan – Free users only have access to self-help articles, while other platforms like MailerLite and Brevo provide support even on free plans.

Is Mailchimp Truly the Best?

Mailchimp is a good choice for small businesses and beginners who want a simple, all-in-one email marketing tool. However, for those needing better automation, lower pricing, or more flexibility, alternatives like MailerLite, ConvertKit, ActiveCampaign, and Brevo offer better value.

The best email marketing server depends on deliverability, scalability, and cost-effectiveness. If you send high volumes of emails or need reliable email infrastructure, choosing the right email delivery service is crucial.

Best Email Marketing Servers & SMTP Providers

1. Amazon SES – Best for Low-Cost Bulk Email Sending

Amazon Simple Email Service (SES) is a highly affordable and scalable SMTP server for businesses sending high volumes of emails.

• Pros: Extremely low cost, reliable, integrates with many platforms.
• Cons: No built-in email marketing features (requires third-party tools).
• Best For: Developers, businesses sending bulk emails at the lowest cost.

2. Brevo (formerly Sendinblue) – Best All-in-One Email Marketing & SMTP Service

Brevo provides both email marketing and transactional email services with strong automation features.

• Pros: Free plan, great automation, unlimited contacts.
• Cons: Limited free email volume (300 per day).
• Best For: Small businesses needing an email marketing tool with SMTP capability.

3. Mailgun – Best for Developers & Transactional Emails

Mailgun is an SMTP server designed for developers who need reliable email delivery for marketing and transactional emails.

• Pros: High deliverability, API-driven, scalable.
• Cons: Requires technical knowledge, no built-in email marketing tools.
• Best For: SaaS companies, developers, and businesses needing a dedicated SMTP service.

4. Postmark – Best for Transactional Email with High Deliverability

Postmark is known for its fast email delivery and high inbox placement rates.

• Pros: Excellent deliverability, focus on transactional emails.
• Cons: More expensive than Amazon SES, limited marketing features.
• Best For: Businesses that need reliable transactional emails (password resets, order confirmations).

5. SMTP.com – Best for High-Volume Email Campaigns

SMTP.com offers a dedicated SMTP relay service for businesses sending large volumes of emails.

• Pros: Reliable email delivery, avoids spam filters.
• Cons: Requires integration with an email marketing platform.
• Best For: Enterprises and agencies sending millions of emails per month.

Which Email Server Should You Choose?

• For the cheapest bulk email sending → Amazon SES.
• For an all-in-one email marketing & SMTP solution → Brevo.
• For developers needing API-driven email delivery → Mailgun.
• For fast transactional emails with high deliverability → Postmark.
• For enterprises sending mass emails → SMTP.com.

If you need email marketing features with built-in SMTP, go for Brevo or Mailgun. If you want the cheapest SMTP relay for mass emails, Amazon SES is the best choice.

Email marketing platform pricing varies based on subscriber count, email volume, automation features, and additional tools like landing pages or SMS marketing. Here's a breakdown of typical pricing across different platforms:

1. Free Email Marketing Platforms (Best for Beginners & Small Lists)

Several platforms offer free plans with limitations:

• Brevo (formerly Sendinblue): Free plan with 300 emails per day (unlimited contacts).
• MailerLite: Free plan for 1,000 subscribers and 12,000 emails per month.
• ConvertKit: Free plan for 1,000 subscribers with limited automation.
• Mailchimp: Free plan for 500 subscribers and 1,000 emails per month.

2. Cheapest Paid Email Marketing Platforms (For Small Businesses & Solopreneurs)

• MailerLite: Starts at $10/month for 500 subscribers.
• Moosend: Starts at $9/month for 500 subscribers (unlimited emails).
• ConvertKit: Starts at $9/month for 300 subscribers.
• Brevo: Starts at $25/month for 20,000 emails per month (unlimited contacts).

3. Mid-Tier Email Marketing Platforms (For Growing Businesses & Automation Needs)

• Mailchimp: Starts at $13/month for 500 subscribers, with automation at higher tiers.
• ActiveCampaign: Starts at $29/month for 1,000 subscribers, with powerful automation.
• Klaviyo: Starts at $30/month for 500 subscribers, optimized for eCommerce.

4. High-End & Enterprise Email Marketing Platforms (For Large Businesses & Advanced Features)

• HubSpot Email Marketing: Starts at $45/month for 1,000 subscribers, with CRM integration.
• Salesforce Marketing Cloud: Custom pricing, typically starts at $400/month for large-scale campaigns.
• Marketo (Adobe): Enterprise-level, pricing varies based on features and usage.

What Affects the Cost of Email Marketing Platforms?

• Subscriber count – Some platforms charge based on the number of contacts in your list.
• Email volume – Others, like Brevo, charge based on the number of emails sent per month.
• Automation features – More advanced automation and segmentation usually require higher-tier plans.
• Integrations & CRM – Platforms like ActiveCampaign and HubSpot cost more due to built-in CRM and sales tools.

How to Choose the Right Pricing Plan

• If you want a free plan with the most features → Choose Brevo or MailerLite.
• If you need automation at a low cost → Moosend or ConvertKit are good options.
• If you run an eCommerce business → Klaviyo is worth the investment.
• If you need advanced segmentation and AI-driven automation → ActiveCampaign is a strong choice.

Email marketing costs can scale quickly as your list grows, so it's important to choose a platform that fits your budget and future needs. 

No, Outlook is not a good platform for email marketing. While it’s a reliable tool for personal and business emails, it lacks the essential features needed for effective email marketing campaigns.

Why Outlook Is Not Ideal for Email Marketing

1. No Automation or Segmentation
   Outlook doesn’t offer automation tools like drip campaigns, behavior-based emails, or list segmentation, which are critical for successful email marketing.
    
2. Limited Bulk Email Sending
   Sending mass emails from Outlook can trigger spam filters or even get your account flagged or suspended. Most email marketing platforms use dedicated servers to improve deliverability, something Outlook cannot provide.
    
3. No Analytics or Performance Tracking
   Outlook doesn’t provide open rates, click-through rates, or conversion tracking, which makes it impossible to measure campaign success.
    
4. Deliverability Issues
   Email marketing platforms use optimized sending infrastructure to ensure your emails reach inboxes instead of spam folders. Outlook lacks this, reducing deliverability rates for large campaigns.
    
5. No Email Design or Templates
   Unlike email marketing platforms that offer drag-and-drop builders, customizable templates, and A/B testing, Outlook is limited to basic formatting.
    

When Can You Use Outlook for Email Marketing?

If you only send occasional newsletters to a small list, you can use Outlook with mail merge tools or third-party add-ons, such as:

• GMass – For bulk sending via Outlook or Gmail.
• Mail Merge for Outlook – For sending personalized emails to small lists.

However, if you want scalability, automation, and analytics, a dedicated email marketing platform is a much better choice.

Best Outlook Alternatives for Email Marketing

• Brevo (formerly Sendinblue): Affordable email marketing with SMTP for transactional emails.
• MailerLite: Budget-friendly and easy to use.
• ActiveCampaign: Advanced automation and CRM integration.
• ConvertKit: Ideal for content creators.
• Klaviyo: Best for eCommerce businesses.

If you’re serious about email marketing, choosing a dedicated platform is essential for better deliverability, automation, and analytics. 

Mailchimp is still a popular email marketing platform, but it is no longer the best choice for many users due to its increasing costs, limited automation on lower plans, and customer support issues. While it remains a strong option for beginners, there are better alternatives depending on your needs.

Mailchimp’s Strengths

• Beginner-friendly interface – Easy-to-use drag-and-drop builder.
• Large integration ecosystem – Works with Shopify, WordPress, and other tools.
• Basic free plan – Allows up to 500 subscribers and 1,000 emails per month.
• All-in-one marketing tools – Includes landing pages and basic CRM.

Why Mailchimp Might NOT Be the Best Anymore

1. Expensive Pricing as You Grow – Mailchimp’s paid plans start at $13/month for 500 subscribers, but pricing quickly increases, making it costly compared to alternatives like MailerLite or Brevo.
2. Limited Automation on Lower Plans – Mailchimp only offers basic single-step automation on lower plans, while competitors like ActiveCampaign and ConvertKit provide advanced automation for less.
3. Deliverability Concerns – Mailchimp has struggled with email deliverability, meaning some emails land in spam folders more often than on platforms like MailerLite or Brevo.
4. Strict Account Compliance – Users often report sudden account suspensions, even for legitimate email lists.
5. No Customer Support on the Free Plan – Unlike Brevo or MailerLite, Mailchimp offers no direct support unless you upgrade.

Better Alternatives to Mailchimp in 2025

• Brevo (formerly Sendinblue) – More affordable, free plan with unlimited contacts and 300 emails per day.
• MailerLite – Cheaper than Mailchimp, with better automation and a free plan for 1,000 subscribers.
• ConvertKit – Best for creators, with better segmentation and automation tools.
• ActiveCampaign – More advanced than Mailchimp, with AI-driven automation and CRM features.
• Klaviyo – The best alternative for eCommerce businesses, with superior Shopify integration.

Is Mailchimp Still the Best?

Mailchimp is still a good choice for beginners, but for better automation, affordability, and customer support, platforms like Brevo, MailerLite, ConvertKit, and ActiveCampaign offer more value.

Mailchimp remains a popular email marketing platform, but it has several major drawbacks that make many users switch to alternatives. Its high pricing, limited automation, and strict compliance rules are some of the biggest complaints.

1. Expensive Pricing as You Grow

Mailchimp’s pricing increases quickly compared to other email marketing platforms.

• Free plan allows only 500 subscribers and 1,000 emails per month, which is very limited.
• Paid plans start at $13/month for 500 subscribers, but once you reach 10,000+ subscribers, pricing jumps significantly.
• Many platforms like MailerLite, Brevo (Sendinblue), and Moosend offer better value at lower costs.

2. Limited Automation on Lower Plans

• Mailchimp’s free and basic plans only allow single-step automation, meaning you can’t create complex workflows.
• Competitors like ActiveCampaign and ConvertKit offer more advanced automation for the same or lower price.
• Businesses that rely on behavior-based emails, tagging, and segmentation often find Mailchimp’s automation too basic.

3. Strict Account Compliance & Sudden Suspensions

• Mailchimp has strict anti-spam rules, which sometimes lead to account suspensions even for legitimate users.
• Many users report their accounts being blocked without warning, making it risky for businesses relying on it.
• Unlike Brevo or Moosend, Mailchimp’s compliance system can be overly aggressive.

4. Deliverability Issues

• Some users report lower email deliverability rates, meaning emails sent via Mailchimp sometimes land in spam.
• Platforms like MailerLite, ActiveCampaign, and Brevo often have better inbox placement rates.

5. No Customer Support on the Free Plan

• Mailchimp does not offer customer support on the free plan—only a knowledge base.
• Paid plans have email and chat support, but response times can be slow.
• MailerLite, Brevo, and ConvertKit offer better support even on lower-tier plans.

6. Template & Design Limitations

• Mailchimp has pre-made templates, but customization is limited compared to MailerLite and ConvertKit, which have better drag-and-drop editors.
• Some templates can feel outdated and require manual HTML editing for advanced customization.

7. Mailchimp Charges for Unsubscribed Contacts

• Mailchimp counts unsubscribed contacts toward your billing limit, meaning you pay for inactive users.
• Most other platforms only charge for active subscribers, making them more cost-efficient.

Is Mailchimp the Best Choice?

Mailchimp can work for beginners, but its high pricing, automation limits, and compliance risks make other platforms better alternatives.

Best Mailchimp Alternatives Based on Your Needs

• For a better free plan → Brevo (Sendinblue) or MailerLite
• For advanced automation → ActiveCampaign or ConvertKit
• For cheaper pricing → Moosend or MailerLite
• For eCommerce businesses → Klaviyo

If your Mailchimp emails are landing in spam or junk folders, it’s likely due to email deliverability issues. Mailchimp has had increasing deliverability problems, and several factors can contribute to this.

1. Mailchimp’s Shared IP Reputation

• Mailchimp uses shared IP addresses, meaning your emails are sent from the same servers as other Mailchimp users.
• If other users on the same IP send spammy emails, it can negatively affect your email reputation.
• High-volume senders or businesses that need better deliverability often switch to Brevo, ActiveCampaign, or ConvertKit, which offer dedicated IP options.

2. Poor Email List Quality & Engagement

• If your Mailchimp list contains inactive, old, or unengaged subscribers, spam filters may mark your emails as low-quality.
• Low open rates and high bounce rates can signal to email providers (like Gmail, Outlook, and Yahoo) that your emails aren’t wanted.
• Fix it: Regularly clean your list using double opt-ins, re-engagement campaigns, and list pruning.

3. Overuse of Promotional or Spam-Like Content

• Words like “free,” “discount,” “limited time,” and excessive capital letters or exclamation marks can trigger spam filters.
• Mailchimp's default email templates may also have excessive images or low text-to-image ratios, making emails look suspicious to spam filters.
• Fix it: Write natural, engaging copy, and avoid spammy subject lines.

4. Lack of Proper Authentication (SPF, DKIM, DMARC)

• Email providers check authentication records (SPF, DKIM, DMARC) to verify that Mailchimp is allowed to send emails on your behalf.
• If these settings aren’t configured correctly, emails can fail authentication checks and go to spam.
• Fix it: Set up custom domain authentication in Mailchimp by adding SPF and DKIM records to your domain’s DNS settings.

5. Sending from a Free Email Address (Gmail, Yahoo, Outlook, etc.)

• If you send Mailchimp emails from a @gmail.com, @yahoo.com, or @outlook.com address, your emails are more likely to be flagged as spam.
• Many email providers block bulk emails sent from free email addresses.
• Fix it: Use a custom domain email (e.g., yourname@yourbusiness.com) instead.

6. Mailchimp’s Deliverability Has Declined

• Mailchimp has received more complaints about deliverability issues in recent years.
• Other platforms like Brevo (Sendinblue), ActiveCampaign, and ConvertKit tend to have better inbox placement rates.
• Some businesses switch platforms to improve email deliverability and get better customer support.

How to Improve Mailchimp Deliverability

✔ Authenticate your domain (SPF, DKIM, DMARC setup).
✔ Use a professional email address (not Gmail, Yahoo, etc.).
✔ Clean your email list and remove inactive subscribers.
✔ Avoid spam-trigger words and overly promotional language.
✔ Encourage engagement by personalizing emails and using segmentation.
✔ Consider a different email platform with better deliverability if problems persist.

If you continue to experience low inbox rates with Mailchimp, switching to a provider like Brevo, ConvertKit, or ActiveCampaign may help improve deliverability. 

While Mailchimp is a well-known email marketing platform, it has several major weaknesses that make many users switch to alternatives. The biggest complaints include high pricing, limited automation, and poor customer support.

1. Expensive Pricing as You Grow

• Mailchimp starts at $13/month for 500 subscribers, but pricing increases quickly.
• Once you reach 10,000+ subscribers, Mailchimp becomes one of the most expensive email marketing platforms.
• Unlike MailerLite, Brevo, or Moosend, Mailchimp charges for unsubscribed contacts, meaning you pay for people who aren’t even receiving your emails.

2. Limited Automation on Lower Plans

• Mailchimp’s free and lower-tier plans only allow basic single-step automation (e.g., a welcome email).
• Advanced features like multi-step workflows, behavior-based triggers, and advanced segmentation require expensive plans.
• Platforms like ActiveCampaign, ConvertKit, and Brevo offer more powerful automation at a lower cost.

3. Strict Account Compliance & Suspensions

• Mailchimp is known for suspending accounts without warning, even for legitimate businesses.
• Its spam filter is very strict, and many users have had their accounts shut down for small issues.
• Unlike Brevo or Moosend, Mailchimp does not provide warnings or appeals before suspending an account.

4. Deliverability Issues

• Mailchimp uses shared IP addresses, meaning if other users on your server send spam, your deliverability may suffer.
• Many users report emails going to spam or junk folders, especially in Gmail and Outlook.
• Other platforms like MailerLite, Brevo, and ActiveCampaign have higher inbox placement rates.

5. No Customer Support on the Free Plan

• Mailchimp offers no direct support for free plan users.
• Even on paid plans, response times can be slow, and support is primarily via email and chat.
• Platforms like MailerLite, ConvertKit, and Brevo offer better support, even for free users.

6. Outdated Templates & Limited Customization

• Mailchimp’s email templates are not as customizable as those in MailerLite or ConvertKit.
• Customizing designs often requires manual HTML edits, which isn’t user-friendly.

7. Hidden Costs & Feature Restrictions

• Many features require upgrading to higher plans, making Mailchimp more expensive than it first appears.
• Unlike Brevo, which charges based on emails sent, Mailchimp charges based on both subscribers and emails, making it costly for large lists.

Is Mailchimp the Best Choice?

Mailchimp is still useful for beginners, but its pricing, automation limits, and compliance issues make alternatives like Brevo, MailerLite, ConvertKit, and ActiveCampaign better options for many users.

Mailchimp is popular, but many businesses are switching to better, more affordable, and feature-rich email marketing platforms. If you need cheaper pricing, better automation, or higher deliverability, there are several better alternatives depending on your needs.

Best Mailchimp Alternatives in 2025

1. Brevo (formerly Sendinblue) – Best Free & Budget-Friendly Alternative

• Free plan with unlimited contacts and 300 emails per day.
• Pricing is based on emails sent, not subscribers (more cost-effective).
• Includes SMS marketing, automation, and transactional emails.
• Better deliverability and compliance policies than Mailchimp.

✔ Best for: Small businesses and startups looking for an affordable, full-featured platform.

2. MailerLite – Best for Small Businesses & Creators

• Free plan includes 1,000 subscribers and 12,000 emails per month.
• Paid plans start at $10/month for 500 subscribers (cheaper than Mailchimp).
• Simple drag-and-drop email builder, automation, and landing pages.

✔ Best for: Small businesses, solopreneurs, and creators who want a cost-effective, easy-to-use tool.

3. ConvertKit – Best for Content Creators & Bloggers

• Free plan for up to 1,000 subscribers (limited features).
• Advanced tagging and automation tools for personalized marketing.
• Best for selling digital products and courses.

✔ Best for: Bloggers, content creators, and online business owners.

4. ActiveCampaign – Best for Advanced Automation & CRM

• More powerful automation than Mailchimp (AI-driven personalization).
• Includes CRM and sales automation for lead nurturing.
• Higher deliverability and better email segmentation than Mailchimp.

✔ Best for: Businesses that need AI-powered automation, advanced segmentation, and CRM tools.

5. Klaviyo – Best for eCommerce Email Marketing

• Deep integration with Shopify, WooCommerce, and BigCommerce.
• Revenue tracking, abandoned cart emails, and product recommendations.
• More eCommerce-focused than Mailchimp, making it better for sales-driven email marketing.

✔ Best for: eCommerce stores and brands needing Shopify-friendly email automation.

Why People Are Leaving Mailchimp

• Expensive pricing as you grow.
• Limited automation on lower plans.
• Strict compliance policies, leading to account suspensions.
• Poor customer support (especially for free users).
• Lower email deliverability compared to competitors.

Which Mailchimp Alternative Should You Choose?

• If you want a free plan with better features → Brevo or MailerLite.
• If you need automation at a lower cost → ConvertKit or ActiveCampaign.
• If you run an eCommerce business → Klaviyo.

While Gmail is great for personal and business emails, it is not designed for email marketing. If you’re sending bulk emails, newsletters, or automated campaigns, using Mailchimp or another email marketing platform is a much better option.

Key Reasons to Use Mailchimp Instead of Gmail

1. Bulk Email Sending Without Spam Issues

• Gmail limits sending to 500 emails per day for free accounts and 2,000 per day for Google Workspace users.
• Mailchimp allows mass email campaigns without triggering spam filters.

2. Better Deliverability & Compliance

• Gmail is not optimized for bulk email sending, and sending mass emails from Gmail can result in emails landing in spam.
• Mailchimp uses dedicated email servers and authentication tools (SPF, DKIM) to improve deliverability.

3. Email Automation & Scheduling

• Gmail has no automation tools, meaning you would have to send emails manually.
• Mailchimp allows automated workflows, drip campaigns, and behavior-based emails.

4. Professional Design & Templates

• Gmail only allows plain emails or basic formatting.
• Mailchimp offers drag-and-drop templates, HTML customization, and branded designs.

5. Analytics & Performance Tracking

• Gmail does not provide open rates, click-through rates, or campaign analytics.
• Mailchimp includes detailed analytics, so you can track engagement and optimize your emails.

6. Contact Management & Segmentation

• Gmail has no built-in contact segmentation for email lists.
• Mailchimp allows tagging, audience segmentation, and targeted messaging.

7. Compliance with Email Marketing Laws (CAN-SPAM, GDPR)

• Gmail does not provide unsubscribe links or compliance tools for email marketing laws.
• Mailchimp automatically includes unsubscribe links, consent management, and GDPR-compliant tools.

When to Use Gmail vs. Mailchimp

• Use Gmail for personal emails, one-on-one business communication, or small group messages.
• Use Mailchimp for newsletters, marketing campaigns, and automated email sequences.

Better Alternatives to Mailchimp for Email Marketing

If Mailchimp’s pricing or features don’t work for you, consider:

• Brevo (formerly Sendinblue) – Affordable, pay-per-email pricing with automation.
• MailerLite – Low-cost email marketing with automation and landing pages.
• ConvertKit – Best for creators and bloggers.
• ActiveCampaign – More powerful automation than Mailchimp.

If you’re serious about email marketing, using a dedicated platform like Mailchimp, Brevo, or MailerLite will save time, improve deliverability, and keep you compliant with email marketing laws.

Klaviyo is widely considered better than Mailchimp, especially for eCommerce businesses. While Mailchimp is a general email marketing tool, Klaviyo offers more advanced automation, better integrations with Shopify and WooCommerce, and stronger revenue-tracking features.

Key Reasons Klaviyo Is Better Than Mailchimp

1. Better eCommerce Integrations (Shopify, WooCommerce, BigCommerce, Magento)

• Klaviyo has deeper integrations with Shopify, WooCommerce, and other eCommerce platforms.
• Unlike Mailchimp, Klaviyo syncs real-time customer data, allowing for behavior-based email triggers like abandoned cart emails and product recommendations.
• Mailchimp’s Shopify integration is limited and requires third-party workarounds.

2. Advanced Automation & Segmentation

• Klaviyo offers AI-driven automation workflows, including abandoned cart sequences, post-purchase follow-ups, and predictive analytics.
• Mailchimp’s automation tools are more basic, with only single-step workflows on lower plans.
• Klaviyo’s segmentation is more precise, allowing businesses to target customers based on purchase history, browsing behavior, and predictive analytics.

3. Stronger Revenue & Performance Tracking

• Klaviyo tracks revenue per email, showing exactly how much each campaign generates.
• Mailchimp provides basic analytics, but lacks direct revenue tracking for eCommerce.
• Klaviyo’s predictive analytics help businesses understand customer lifetime value and churn risk.

4. Better Deliverability

• Klaviyo consistently has higher email deliverability rates than Mailchimp.
• Mailchimp’s shared IPs and stricter compliance policies often lead to emails landing in spam folders.
• Klaviyo offers dedicated sending infrastructure, improving inbox placement rates.

5. More Transparent Pricing (No Hidden Fees)

• Klaviyo charges only for active email subscribers, whereas Mailchimp charges for both active and unsubscribed contacts.
• Mailchimp’s pricing scales up quickly, making it expensive for businesses as they grow.

Who Should Use Klaviyo Instead of Mailchimp?

✔ ECommerce businesses that need powerful automation and real-time customer data syncing.
✔ Brands using Shopify, WooCommerce, or BigCommerce that want a seamless email + SMS marketing tool.
✔ Businesses that want AI-driven segmentation and revenue tracking for more effective email campaigns.

Who Should Stick with Mailchimp?

✔ Small businesses or beginners that only need basic email marketing.
✔ Those on a tight budget who prefer a free plan (Mailchimp has a limited free plan, while Klaviyo does not).

If you’re serious about eCommerce email marketing, Klaviyo is a far better choice than Mailchimp.

HubSpot is generally better than Mailchimp for businesses that need CRM integration, advanced automation, and multi-channel marketing. While Mailchimp is mainly an email marketing tool, HubSpot is an all-in-one marketing, sales, and CRM platform. However, HubSpot’s pricing can be significantly higher, making it better suited for businesses with bigger budgets.

Key Reasons HubSpot Is Better Than Mailchimp

1. Built-in CRM for Customer & Lead Management

• HubSpot includes a full CRM (Customer Relationship Management system), allowing businesses to track leads, sales, and customer interactions in one place.
• Mailchimp has basic audience segmentation but lacks a dedicated CRM.
• If you need lead tracking, customer pipelines, and sales automation, HubSpot is far superior.

2. Advanced Automation & Workflows

• HubSpot offers multi-step automation workflows that integrate with email, sales pipelines, and customer interactions.
• Mailchimp only provides basic email automation (single-step workflows on lower plans).
• Businesses needing personalized, AI-driven marketing automation will find HubSpot’s tools much more powerful.

3. Multi-Channel Marketing (Email, SMS, Social, Ads)

• HubSpot allows you to manage email marketing, social media, SMS, and paid ads from one platform.
• Mailchimp mainly focuses on email marketing, with limited multi-channel marketing features.

4. Better Lead Generation & Sales Tools

• HubSpot includes landing pages, lead capture forms, live chat, and sales tracking as part of its CRM.
• Mailchimp offers basic forms and landing pages, but no built-in lead nurturing or sales pipeline management.

5. More Detailed Analytics & Reporting

• HubSpot provides deep marketing and sales analytics, tracking leads through the entire sales funnel.
• Mailchimp’s reporting is email-focused, with limited insights into overall customer journeys.

When Is Mailchimp Better Than HubSpot?

✔ Mailchimp is better for small businesses and beginners that only need basic email marketing.
✔ Cheaper than HubSpot, making it a good choice for those who don’t need advanced CRM and automation.
✔ Free plan available, while HubSpot’s full-featured marketing tools are mostly paid.

When Is HubSpot Better Than Mailchimp?

✔ Businesses needing an all-in-one CRM + marketing automation platform.
✔ Companies that rely on lead generation, sales tracking, and customer relationship management.
✔ Businesses using multiple marketing channels (email, social media, SMS, and paid ads).

Final Verdict: Which One Should You Choose?

• For email marketing only → Mailchimp is more affordable and easier to use.
• For full CRM and marketing automation → HubSpot is the better choice.

If you're looking for a complete marketing and sales platform, HubSpot is the clear winner. If you only need email marketing, Mailchimp (or an alternative like MailerLite or Brevo) may be a better fit.

Mailchimp is still called Mailchimp and has not changed its name. However, it was acquired by Intuit in 2021 for approximately $12 billion.

What Changed After Intuit Acquired Mailchimp?

Since the acquisition, Mailchimp has made several changes, including:

• Higher pricing on paid plans.
• More limited features on the free plan (subscriber limits reduced from 2,000 to 500).
• Stronger integration with Intuit products like QuickBooks.
• Shift toward a broader marketing platform (beyond just email).

Is Mailchimp Becoming an All-in-One Marketing Platform?

Under Intuit, Mailchimp has expanded beyond email marketing to include:

• Social media scheduling
• SMS marketing (limited availability)
• Customer journey automation
• Website and landing page builders

Should You Still Use Mailchimp?

Mailchimp is still one of the most well-known email marketing tools, but many businesses are switching to better alternatives like MailerLite, Brevo, ActiveCampaign, or Klaviyo due to Mailchimp’s higher costs and feature limitations.

Google does not have a direct equivalent to Mailchimp, but it offers several tools that can be used for email marketing, automation, and campaign management. The closest options include:

1. Google Workspace + Gmail (Basic Email Marketing via Mail Merge)

• Google allows sending bulk emails via Gmail using Google Sheets Mail Merge or add-ons like Yet Another Mail Merge (YAMM).
• Limitations: Gmail has a sending limit of 500 emails/day (free accounts) and 2,000 emails/day (Google Workspace accounts), making it unsuitable for large-scale email marketing.

2. Google Ads Customer Match (For Targeted Email Ads)

• Instead of email marketing, Google Ads allows you to upload email lists and run targeted ads on YouTube, Gmail, and search results.
• Limitations: Does not provide email automation, newsletters, or segmentation like Mailchimp.

3. Google Business Messages (For Customer Engagement & Chat)

• A tool that allows businesses to send direct messages to customers via Google Search and Maps.
• Limitations: Focuses on live chat rather than email marketing.

4. Google Analytics + Looker Studio (For Email Performance Tracking)

• Google Analytics and Looker Studio help track email campaign performance by integrating with third-party email marketing platforms like Mailchimp.
• Limitations: Only useful for reporting; does not provide email creation or automation tools.

Best Google-Friendly Mailchimp Alternatives

If you need a Google-integrated email marketing tool, consider:

• Brevo (Sendinblue): Integrates with Google Analytics and Gmail, offers better automation.
• MailerLite: Affordable and works with Google Sheets & Analytics.
• ActiveCampaign: Advanced Google Ads integration for remarketing & automation.
• ConvertKit: Great for creators and works with Google Tag Manager & tracking tools.

Does Google Have a Mailchimp Alternative?

Not directly. Google does not offer a dedicated email marketing platform like Mailchimp, but its tools can complement email marketing efforts.

Mailchimp is primarily used by small and mid-sized businesses, but some large companies and well-known brands also use it for email marketing, customer engagement, and automation. However, most enterprise-level businesses prefer platforms like HubSpot, Salesforce, or Marketo due to Mailchimp’s limitations in advanced CRM and automation.

Examples of Well-Known Brands Using Mailchimp

1. TED (Technology, Entertainment, Design)

• Uses Mailchimp for email newsletters and event promotions.
• Sends curated content and updates to its global audience.

2. Vice Media

• Uses Mailchimp to send news digests, promotional content, and engagement emails.
• Benefits from Mailchimp’s content marketing integrations.

3. The New York Times (Some Divisions)

• Uses Mailchimp for certain subscriber segments and content newsletters.
• Mailchimp’s tools help with list segmentation and engagement tracking.

4. Vimeo

• Uses Mailchimp for onboarding new users and email promotions.
• Automation features help nurture free users into paying subscribers.

5. Shutterstock

• Uses Mailchimp for product updates, promotions, and customer engagement.
• Leverages segmentation and automation to personalize content.

6. Sweaty Betty (Retail & ECommerce Brand)

• Uses Mailchimp for eCommerce email marketing and promotions.
• Sends product recommendations and abandoned cart emails.

Why Do Some Large Companies Use Mailchimp?

• User-Friendly Interface: Easy to set up and manage.
• Good for Content Marketing: Works well for newsletters, blogs, and media brands.
• ECommerce Support: Mailchimp integrates with Shopify (although not as deeply as Klaviyo).

Why Do Many Enterprises Avoid Mailchimp?

• Limited Automation on Lower Plans: Not as advanced as ActiveCampaign or HubSpot.
• Expensive for Large Lists: Costs rise quickly for companies with 100,000+ subscribers.
• Lack of Advanced CRM Features: Enterprise companies prefer platforms like Salesforce or Marketo.

Better Email Marketing Platforms for Large Companies

• HubSpot: Best for large businesses needing CRM + email marketing + sales automation.
• ActiveCampaign: Advanced AI-driven automation for scaling businesses.
• Klaviyo: Best for eCommerce and high-volume marketing.
• Marketo (Adobe): Best for large enterprises needing complex marketing automation.

Should Large Companies Use Mailchimp?

Mailchimp is best for mid-sized businesses, startups, and content-driven brands. However, larger companies needing enterprise-level automation, deep CRM integration, or complex workflows often switch to HubSpot, Marketo, or ActiveCampaign.

Mailchimp was acquired by Intuit in September 2021 for approximately $12 billion in cash and stock.

Why Did Intuit Buy Mailchimp?

Intuit, the company behind QuickBooks, TurboTax, and Credit Karma, acquired Mailchimp to expand its small business services. The goal was to integrate Mailchimp’s email marketing and automation tools with Intuit’s financial and business management software.

What Changed After the Acquisition?

Since Intuit took over Mailchimp, several changes have happened:

• Pricing increases – Mailchimp’s free plan was reduced from 2,000 subscribers to 500.
• More focus on CRM & automation – Mailchimp is shifting toward an all-in-one marketing platform rather than just an email service.
• Better QuickBooks integration – Small businesses can now sync email marketing with accounting and customer data.
• More AI-powered features – Intuit has added predictive analytics and automation improvements to Mailchimp.

Is Mailchimp Still the Same?

While Mailchimp still exists under its original name, it is now a part of Intuit’s ecosystem. The platform is evolving to offer more than just email marketing, but many users have switched to alternatives due to pricing and feature changes.

Best Mailchimp Alternatives After the Intuit Acquisition

• Brevo (Sendinblue) – Affordable and keeps pricing based on emails sent, not subscribers.
• MailerLite – Low-cost alternative with better automation and landing page features.
• ActiveCampaign – More powerful AI-driven automation and CRM tools than Mailchimp.
• Klaviyo – Best for eCommerce email marketing with deep Shopify integration.

Outlook is great for personal and business email communication, but it is not designed for email marketing. Mailchimp, on the other hand, provides automation, analytics, and bulk email capabilities that Outlook lacks.

Key Reasons to Use Mailchimp Instead of Outlook

1. Bulk Email Sending Without Limits

• Outlook limits sending to 500 emails per day (free accounts) and 2,000 per day (Microsoft 365 business accounts).
• Mailchimp allows mass emails with no daily sending restrictions.

2. Avoid Spam Filters & Blacklisting

• Sending bulk emails from Outlook can get your account flagged or even suspended.
• Mailchimp uses dedicated email servers and authentication protocols (SPF, DKIM) to improve deliverability.

3. Email Automation & Campaign Scheduling

• Outlook has no automation tools—every email must be sent manually.
• Mailchimp allows automated drip campaigns, welcome emails, abandoned cart reminders, and more.

4. Professional Templates & Customization

• Outlook only supports basic formatting with limited design options.
• Mailchimp offers drag-and-drop email templates, HTML editing, and branded email designs.

5. Contact List Management & Segmentation

• Outlook doesn’t allow advanced list segmentation for targeted marketing.
• Mailchimp enables list tagging, segmentation, and behavior-based targeting.

6. Analytics & Performance Tracking

• Outlook does not track open rates, click rates, or conversions.
• Mailchimp provides detailed reports on campaign performance to help optimize emails.

7. Compliance with Email Marketing Laws

• Outlook does not automatically include unsubscribe links or manage opt-ins.
• Mailchimp ensures CAN-SPAM, GDPR, and email marketing compliance with built-in features.

When to Use Outlook vs. Mailchimp

• Use Outlook for personal emails, business communication, or small internal messages.
• Use Mailchimp for newsletters, marketing campaigns, bulk emails, and automation.

What Are the Best Mailchimp Alternatives?

If Mailchimp isn’t the right fit, consider:

• Brevo (Sendinblue): Affordable and supports email + SMS marketing.
• MailerLite: Budget-friendly with better automation and landing pages.
• ActiveCampaign: Advanced automation for AI-driven email workflows.
• ConvertKit: Great for content creators and bloggers.

For professional email marketing, automation, and scalability, a dedicated platform like Mailchimp, Brevo, or MailerLite is a much better choice than Outlook.